Summary #62

U.S. users are leaving Facebook by the millions, Edison Research says
  • New survey of the US market uncovers that ~15M users in the desirable 12- to 34-year-old group have left Facebook since 2017.
  • Most users turned to Facebook-owned Instagram instead of FB.
  • There are a few caveats - for one, FB still reports an increase in active users globally.
  • Additionally, FB is becoming increasingly popular with older people, so overall young US users leaving the platform won’t hurt it too much.


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