Can the Brain Resist the Group Opinion?
hse.ru- In a study of 20 participant’s brain activity and opinion-forming, researchers find that people are likely to conform to group opinion if their own is different.
- It’s possible that the brain foresees potential disagreements in the future, and subconsciously drives us to conform to popular opinions.
- This process involves the superior parietal cortex, a brain area that retrieves memories.
- The study suggests that the opinion of others literally changes our brain.
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