Summary #1314

Daydreaming at Work Can Fuel Creativity

journals.aom.org
  • We spend nearly half of each day daydreaming, and usually think that it’s a bad thing, but it turns out that highly demanding tasks make us daydream more.
  • It allows us to turn off our surroundings, and can be a way of imagining solutions to the problem at hand.
  • To find this out, researchers did two studies of employees and managers in South America, including mainly surveys about daydreaming.
  • Daydreaming turned out to happen more when the tasks required a lot of focus - it can boost creative problem-solving as long as we’re personally invested in our work.
  • However, for people who don’t identify with their work, daydreaming was linked to worse performance.

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